Calling for an ambulance in India is riddled with delays, ambiguity, and stress. Key problems identified through secondary research included:

1. No visibility or tracking after booking

   Users had no idea where the ambulance was or when it would arrive.

   
   

2. Long, uncertain wait times

   Dispatch times ranged from 20 to 45 minutes, depending on the provider.

   
   

3. Emotionally overwhelming call flows

   Booking an ambulance typically required stressful phone conversations, repeating symptoms and addresses during panic.

   
   

4. Lack of transparency about crew or equipment

   Users didn’t know if the ambulance had oxygen, a defibrillator, or trained personnel; causing hesitation and mistrust.

   
   

5. No clear pricing upfront

   Private ambulance fees varied wildly; from ₹2,500 to ₹15,000+; and often weren’t disclosed until after the trip.

   
   

6. Unfamiliar or unreliable booking platforms

   Many services required separate apps, unfamiliar interfaces, or hospital call centers, creating friction when time was critical.
   
   
   We aimed to design an experience that works smoothly under panic.