Blinkit
Some of the few design iterations
Blinkit needed a way to expand its seller ecosystem while maintaining its 15-minute delivery promise. The existing model was restrictive:
Customers had limited choices due to reliance on a few sellers.
New brands struggled with onboarding due to platform barriers.
Blinkit was over-dependent on a small pool of risk-averse sellers, slowing growth.
To understand seller pain points, we:
Conducted seller interviews to uncover friction points in listing, pricing, and payouts.
Analyzed competitors (Amazon, Flipkart) to benchmark best practices.
Aligned with business teams to define success metrics.
Sellers needed quick onboarding and clear pricing controls.
Managing inventory and serviceability was critical for fast deliveries.
Business teams needed minimal intervention in the selling process.
We mapped out user flows for onboarding, inventory, and payouts, ensuring a simple, self-sufficient seller experience.
Guided Onboarding – Reducing friction for new sellers.
Dashboard Simplicity – Making metrics and actions intuitive.
Scalability – Handling seller growth from 50 to 500+ seamlessly.
(1)
Onboarding: A simple, fast and hassle-free sign-up process
(2)
Product Listing: An intuitive system to upload and manage products
(3)
APOB (Additional Place of Business): Simplified application; reducing friction & enabling faster selling
(4)
Sales Performance: Track product ratings, complaints, and quality insights
(5)
Inventory Management: Real-time stock tracking
(6)
Blinkit Ads: Helping sellers increase visibility
(7)
Billing & Payouts: Transparent revenue management system
(8)
Internal Dashboard: Providing internal team and compliance insights and seller requests
(11)
(12)
(13)
(14)
Seller University: Seller guides and explanatory videos
(15)
Product Activation: Pre-recharge and use credits for Ads
(16)
Consumer Search Insights – E.g., analyzing where "Milk" sells best at which price points.
Reduced onboarding time
From an undefined timeline to 7-9 days, ensuring sellers now have a clear process and visibility into their onboarding status.
Previously, onboarding was managed manually by category managers with no fixed timeline; now, with self-serve tools:
Application approval takes ~2 days.Listing approval takes ~2 days.
APOB registration may take ~2 days.
Sellers now know exactly where they stand in the process and how long each stage will take.Daily GMV contribution grew by 1%
significantly strengthening Blinkit's overall business
1,000+ brands onboarded
expanding product availability and assortment for customersReduced dependency on category managers
allowing the business team to focus on strategic growth rather than manual onboarding and support
Faster decision-making for sellers
as they can now access real-time insights on pricing, demand trends, and serviceability
Balancing Automation & Support
Full automation was the goal, but some sellers still need assistance. We're adding guided walkthroughs and interactive help tools.Tailored Experiences for Sellers
Sellers have different needs. We're building customized dashboards and role-based access for flexibility.AI-Powered Pricing & Insights
AI-driven pricing recommendations and demand forecasting help sellers optimize pricing and boost sales.Streamlining Compliance & Logistics
Managing multiple dark stores brings regulations. We're automating compliance checks and improving logistics insights for a smoother process.
